THE PARADIGM KEEPS SHIFTING.

What we see represents what we think about // What we wear represents our identity.

Illusion Apparel Co.was created for the Conscious-Minded Urban Dwellers.
Each piece is designed for the 'urban hippie' in mind, with a little bit of consciousness embedded into each thread.  

Truth-seekers are aware that we are a part of something much bigger and higher than us.

A few years ago,  I set out on a journey to 'discover' myself and my ‘purpose' in life. 
And realized: Life happens ‘through’ me and not ‘to’ me.
I found that my spirit and soul are one with the universe, and my body is just what carries out what I put into my mind -- My beliefs. 

The more I researched this, the more it resonated.
Through meditation, I started envisioning what I wanted and saw that I really am able to manifest anything that I truly desire. 

Everything I learned resonated except one element: 
The people who shared these beliefs and teachings didn’t look or dress like me.

You see, growing up in the City of Angels, I fell in love with underground hip hop, its culture and streetwear. 
I refused to believe that I needed to compromise my style of dress to represent my new found beliefs. 

After all, style is just as crucial an element to identity, as one's beliefs.


Illusion Apparel stands for the souls who have shifted their paradigms. Our customers understand that if they can accomplish something in their mental, they can accomplish it in 'reality'. 

Our threads serves as a reminder of who we truly are on the universal plane.

  #WAKETHEFVCKUP

-Naru K. (creator & founder)