In spirituality, the term "illusion" often refers to the concept that the physical world and the experiences we perceive through our senses are not the ultimate reality or the true nature of existence. Instead, these experiences are considered to be temporary, impermanent, and ultimately deceptive in nature.

Our perception of reality is limited and often distorted by our senses, thoughts, emotions, and attachments. It proposes that there is a deeper, underlying reality or truth that is beyond the scope of our ordinary perception. This idea is found in various spiritual and philosophical traditions, including Hinduism, Buddhism, and certain mystical branches of Christianity and other religions.

In Eastern philosophies, like Hinduism and Buddhism, the term "maya" is often used to describe the illusion of the material world. Maya refers to the cosmic illusion that veils the true nature of reality and keeps individuals bound to the cycle of birth and death (samsara). The goal of spiritual practice is to transcend this illusion and attain a state of enlightenment or self-realization that allows one to see through the illusion and connect with the ultimate reality.

The material world and our conventional understanding of reality are not the ultimate Truth but rather a distorted or incomplete perception of a deeper, more profound reality.

Our brand encourages individuals to seek a higher level of awareness, consciousness, and Truth.

In the end, EVERYTHING is an ILLUSION.


- Naru K.